{"id":3395,"date":"2026-05-22T12:29:20","date_gmt":"2026-05-22T10:29:20","guid":{"rendered":"https:\/\/promocioeconomica.paeria.cat\/web\/?page_id=3395"},"modified":"2026-05-22T12:29:23","modified_gmt":"2026-05-22T10:29:23","slug":"finalitza-la-capsula-formativa-sobre-estrategia-de-continguts-i-vendes-digitals-al-retail-lab-de-lleida","status":"publish","type":"page","link":"https:\/\/promocioeconomica.paeria.cat\/web\/finalitza-la-capsula-formativa-sobre-estrategia-de-continguts-i-vendes-digitals-al-retail-lab-de-lleida\/","title":{"rendered":"Finalitza la c\u00e0psula formativa sobre estrat\u00e8gia de continguts i vendes digitals al Retail Lab de Lleida"},"content":{"rendered":"\n<p><strong>Lleida, 19 de maig de 2026<\/strong><\/p>\n\n\n\n<p><br>Aquesta setmana ha finalitzat la c\u00e0psula formativa&nbsp;<strong>\u201cEstrat\u00e8gia de continguts i vendes digitals: connecta, conven\u00e7 i converteix a les xarxes socials\u201d<\/strong>, una proposta impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida per ajudar a persones emprenedores i empreses a refor\u00e7ar la seva pres\u00e8ncia digital i millorar la seva capacitat de venda en l\u00ednia.<\/p>\n\n\n\n<p>La formaci\u00f3, celebrada els dies&nbsp;<strong>14 i 19 de maig<\/strong>&nbsp;a l\u2019<strong>Espai d\u2019Innovaci\u00f3 del Comer\u00e7 de Lleida &#8211; Retail Lab<\/strong>, ha comptat amb la participaci\u00f3 de&nbsp;<strong>10 assistents<\/strong>, que han pogut treballar de manera pr\u00e0ctica estrat\u00e8gies de contingut, storytelling i t\u00e8cniques de venda digital aplicades a les xarxes socials.<\/p>\n\n\n\n<p>Durant les sessions, les persones participants han aprofundit en eines i metodologies per construir continguts amb valor, generar connexi\u00f3 amb la seva comunitat digital i optimitzar els processos de conversi\u00f3 per transformar l\u2019inter\u00e8s en oportunitats de negoci.<\/p>\n\n\n\n<p>La formaci\u00f3 ha anat a c\u00e0rrec d\u2019<strong>Ariadna Coll<\/strong>, consultora i formadora especialitzada en m\u00e0rqueting digital i CEO d\u2019<strong>\u00c9rimos Digital<\/strong>, que ha combinat continguts estrat\u00e8gics amb casos pr\u00e0ctics i exemples aplicats al dia a dia de negocis i projectes emprenedors.<\/p>\n\n\n\n<p>Aquesta c\u00e0psula s\u2019emmarca en les accions que impulsa la Regidoria de Promoci\u00f3 de la Ciutat per fomentar la digitalitzaci\u00f3, la innovaci\u00f3 i la competitivitat del teixit econ\u00f2mic local, oferint recursos \u00fatils i adaptats als nous h\u00e0bits de consum i comunicaci\u00f3.<\/p>\n\n\n\n<p>La iniciativa compta amb el suport del\u00a0<strong>Departament d\u2019Empresa i Treball de la Generalitat de Catalunya<\/strong>.<\/p>\n\n\n\n<p>Lleida aposta per capacitar persones emprenedores i empreses perqu\u00e8 aprofitin tot el potencial de l\u2019entorn digital.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lleida, 19 de maig de 2026 Aquesta setmana ha finalitzat la c\u00e0psula formativa&nbsp;\u201cEstrat\u00e8gia de continguts i vendes digitals: connecta, conven\u00e7 i converteix a les xarxes socials\u201d, una proposta impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida per ajudar a persones emprenedores i empreses a refor\u00e7ar la seva pres\u00e8ncia digital i &#8230; <a title=\"Finalitza la c\u00e0psula formativa sobre estrat\u00e8gia de continguts i vendes digitals al Retail Lab de Lleida\" class=\"read-more\" href=\"https:\/\/promocioeconomica.paeria.cat\/web\/finalitza-la-capsula-formativa-sobre-estrategia-de-continguts-i-vendes-digitals-al-retail-lab-de-lleida\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Finalitza la c\u00e0psula formativa sobre estrat\u00e8gia de continguts i vendes digitals al Retail Lab de Lleida\">Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":17,"featured_media":3396,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"class_list":["post-3395","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finalitza la c\u00e0psula formativa sobre estrat\u00e8gia de continguts i vendes digitals al Retail Lab de Lleida - Promoci\u00f3 Econ\u00f2mica i Emprenedoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promocioeconomica.paeria.cat\/web\/finalitza-la-capsula-formativa-sobre-estrategia-de-continguts-i-vendes-digitals-al-retail-lab-de-lleida\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalitza la c\u00e0psula formativa sobre estrat\u00e8gia de continguts i vendes digitals al Retail Lab de Lleida - Promoci\u00f3 Econ\u00f2mica i Emprenedoria\" \/>\n<meta property=\"og:description\" content=\"Lleida, 19 de maig de 2026 Aquesta setmana ha finalitzat la c\u00e0psula formativa&nbsp;\u201cEstrat\u00e8gia de continguts i vendes digitals: connecta, conven\u00e7 i converteix a les xarxes socials\u201d, una proposta impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida per ajudar a persones emprenedores i empreses a refor\u00e7ar la seva pres\u00e8ncia digital i ... 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