{"id":3507,"date":"2026-06-22T10:15:28","date_gmt":"2026-06-22T08:15:28","guid":{"rendered":"https:\/\/promocioeconomica.paeria.cat\/web\/?p=3507"},"modified":"2026-06-22T10:23:16","modified_gmt":"2026-06-22T08:23:16","slug":"finalitza-la-capsula-formativa-sobre-testing-de-mercat-per-ajudar-empreses-i-persones-emprenedores-a-prendre-decisions-mes-estrategiques","status":"publish","type":"post","link":"https:\/\/promocioeconomica.paeria.cat\/web\/finalitza-la-capsula-formativa-sobre-testing-de-mercat-per-ajudar-empreses-i-persones-emprenedores-a-prendre-decisions-mes-estrategiques\/","title":{"rendered":"Finalitza la c\u00e0psula formativa sobre testing de mercat per ajudar empreses i persones emprenedores a prendre decisions m\u00e9s estrat\u00e8giques"},"content":{"rendered":"\n

Aquesta setmana ha finalitzat al Retail Lab – Espai d\u2019Innovaci\u00f3 del Comer\u00e7 de Lleida<\/strong> la c\u00e0psula formativa \u201cTesting de mercat: l\u2019obtenci\u00f3 d\u2019informaci\u00f3 per al disseny d\u2019estrat\u00e8gies comercials efectives\u201d<\/strong>, una acci\u00f3 impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida amb el suport del Departament d\u2019Empresa i Treball de la Generalitat de Catalunya per refor\u00e7ar les compet\u00e8ncies empresarials i comercials del teixit econ\u00f2mic local.<\/p>\n\n\n\n

La sessi\u00f3 ha aprofundit en la import\u00e0ncia de disposar d\u2019informaci\u00f3 de mercat actualitzada i fiable per prendre decisions m\u00e9s encertades en entorns cada vegada m\u00e9s competitius. Les persones participants han treballat conceptes relacionats amb la investigaci\u00f3 comercial, les metodologies de validaci\u00f3 de productes i serveis, l\u2019an\u00e0lisi de la compet\u00e8ncia i la identificaci\u00f3 de noves oportunitats de negoci. <\/p>\n\n\n\n

Durant la formaci\u00f3 s\u2019han abordat diferents eines i metodologies per obtenir i interpretar informaci\u00f3 del mercat, aix\u00ed com t\u00e8cniques de benchmarking<\/em>. Tamb\u00e9 s\u2019han treballat aspectes vinculats a la vigil\u00e0ncia de l\u2019entorn comercial, el seguiment de clients i la detecci\u00f3 de tend\u00e8ncies que poden esdevenir noves oportunitats de creixement. <\/p>\n\n\n\n

Entre els continguts desenvolupats, s\u2019han tractat les fonts d\u2019informaci\u00f3 comercial, les t\u00e8cniques qualitatives i quantitatives de testing<\/em>, les matrius de posicionament comparatiu i les eines de suport a la presa de decisions estrat\u00e8giques. <\/p>\n\n\n\n

L\u2019objectiu de la c\u00e0psula ha estat proporcionar coneixements pr\u00e0ctics perqu\u00e8 empreses, comer\u00e7os i persones emprenedores puguin validar idees, con\u00e8ixer millor el seu mercat i definir estrat\u00e8gies comercials basades en dades i evid\u00e8ncies. La formaci\u00f3 tamb\u00e9 ha posat l\u2019accent en la necessitat d\u2019incorporar processos continus d\u2019an\u00e0lisi i observaci\u00f3 per anticipar-se als canvis i adaptar-se amb m\u00e9s agilitat a les necessitats dels clients. <\/p>\n\n\n\n

Aquesta acci\u00f3 s\u2019emmarca en el programa de formaci\u00f3 empresarial impulsat per la Regidoria de Promoci\u00f3 de la Ciutat per acompanyar la transformaci\u00f3 i la competitivitat del teixit econ\u00f2mic local, oferint eines \u00fatils per afrontar els reptes actuals del mercat.<\/p>\n\n\n\n

Con\u00e8ixer millor el mercat \u00e9s el primer pas per prendre decisions amb m\u00e9s confian\u00e7a i construir projectes empresarials m\u00e9s s\u00f2lids i sostenibles.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Aquesta setmana ha finalitzat al Retail Lab – Espai d\u2019Innovaci\u00f3 del Comer\u00e7 de Lleida la c\u00e0psula formativa \u201cTesting de mercat: l\u2019obtenci\u00f3 d\u2019informaci\u00f3 per al disseny d\u2019estrat\u00e8gies comercials efectives\u201d, una acci\u00f3 impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida amb el suport del Departament d\u2019Empresa i Treball de la Generalitat de Catalunya per refor\u00e7ar les compet\u00e8ncies … Llegiu m\u00e9s<\/a><\/p>\n","protected":false},"author":17,"featured_media":3516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[5],"tags":[17,9,15,16],"class_list":["post-3507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticia","tag-consolidacioempresarial","tag-lleida","tag-promocioeconomica-2","tag-recursos"],"yoast_head":"\nFinalitza la c\u00e0psula formativa sobre testing de mercat per ajudar empreses i persones emprenedores a prendre decisions m\u00e9s estrat\u00e8giques - Promoci\u00f3 Econ\u00f2mica i Emprenedoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promocioeconomica.paeria.cat\/web\/finalitza-la-capsula-formativa-sobre-testing-de-mercat-per-ajudar-empreses-i-persones-emprenedores-a-prendre-decisions-mes-estrategiques\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalitza la c\u00e0psula formativa sobre testing de mercat per ajudar empreses i persones emprenedores a prendre decisions m\u00e9s estrat\u00e8giques - Promoci\u00f3 Econ\u00f2mica i Emprenedoria\" \/>\n<meta property=\"og:description\" content=\"Aquesta setmana ha finalitzat al Retail Lab – Espai d\u2019Innovaci\u00f3 del Comer\u00e7 de Lleida la c\u00e0psula formativa \u201cTesting de mercat: l\u2019obtenci\u00f3 d\u2019informaci\u00f3 per al disseny d\u2019estrat\u00e8gies comercials efectives\u201d, una acci\u00f3 impulsada per la Regidoria de Promoci\u00f3 de la Ciutat de l\u2019Ajuntament de Lleida amb el suport del Departament d\u2019Empresa i Treball de la Generalitat de Catalunya per refor\u00e7ar les compet\u00e8ncies ... 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